A quick Google Trends Search and you’ll quickly see that the search for “Influencer Marketing” has skyrocketed over the last five years. Rightfully so, as Entrepreneur contributor Daniel Newman pointed out in 2015, and several studies have proved: Influencer marketing is the fastest growing and most cost-effective channel.
But for every success story, there’s a dozen other nightmare stories of influencers who’ve mishandled their responsibilities and botched their marketing strategies along the way.
