At the beginning of 2017, after briefly hopping on the roller coaster ride of cryptocurrency and initial coin offering (ICO) investments, my business partner Dan Foley and I began to wonder, “Wouldn’t it be cool if we could do this more often?”
Until then, we’d been devoting 100 percent of our marketing efforts to traditional startups and enterprises. We’d been doing well at this, and our business was growing year after year.
