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8 Tactics to Build a Multimillion-Dollar Publishing Business

December 11, 2017

You may not know the name Sharon Rechter, but if you’re a Facebook user, I can almost guarantee you’ve seen one of the videos produced by her media business, First Media. The company, run by Rechter and her husband, is a multi-platform media company that creates content and experiences that “spark creativity in women and moms everywhere.” Their listicle and “lifehack” style videos targeted to women receive more than 900 million video views per month.

It was recently announced that the company’s top Facebook publisher, Blossom, created the most shared video on Facebook of all time with 11 million shares and 347 million views. Blossom was also named the top seven Facebook publisher by Tubular Insights, and First Media’s other publishers, such as Blusher and So Yummy, are not far behind in views and shares.

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