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Google Adwords 101: A Primer for Real Estate Agents

Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012.

That is over $100 million in search advertising and 237.9 million Google ad clicks each day. Google does it by getting the vast majority of the Internet eyeballs.

Why Agents Should Care About Adwords

  • 90 percent of homebuyers searched online during their home-buying process.
  • Real estate-related searches on Google grew 253 percent over the past four years.

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