Top

Marketing Qualified Lead (MQL): Definition & How SQLs Differ

A marketing qualified lead (MQL) is one of the earliest leads in your sales funnel, also referred to as an engaged lead. These are leads who match your ideal customer profile and have clicked on a link, called for more information, or otherwise responded to your early-stage marketing efforts, such as a digital ad or email marketing campaign. Businesses track MQLs to determine the effectiveness of marketing campaigns and to help prioritize follow-up sales efforts.

Read More on Fit Small Business