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SMS Marketing – What It Is, How It Works, & Costs

SMS marketing is a type of marketing that reaches your customers through text messages. It primarily uses permission-based texts as a means of spreading promotional content. This is done through a web-based program which lets you send mass text messages to engage with your customers.

The goal of SMS marketing is to build a list of subscribers you can draw from in order to increase customer loyalty. This means that as they opt into your SMS marketing campaign, they’re giving you permission to send them messages that have to do with your business. Customer loyalty comes from your consumers engaging with your business over SMS and actually buying into the offers they are sent.

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