If you’ve been in the real estate investing world for more than a few months, chances are you’ve heard about yellow letters. At first blush they seem almost too good to be true. Finally, a way to cut through the endless marketing noise of the competition and reach a lead that would be virtually impossible to reach via digital marketing. A lead that would probably hang up on your cold call before you even said hello.
In this article, we’re going to help demystify the strategies and best practices behind sending out yellow letters to generate leads. To help, we talked to seasoned real estate investors who have seen it all, done it all, and lived to tell the tale. They gave us the inside scoop on yellow letters and how to make the most of them in 2017.
