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To Earn Customer Trust on Data Privacy, You Need to Change the Narrative

July 18, 2018

Every morning, people are willing to cough up a few bucks for a dark roast. But, four out of five Facebook users say $1 per month is too steep a price to pay for the privilege of logging in. A funny fact, considering it is a little harder to make a platform that connects 2 billion people than it is to make a morning beverage. Nevertheless, many of these same people have reacted strongly to the recent data collection so-called scandals.

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