I see many people confused about what business they are in. Entrepreneurs feel that their product or industry defines their business, but is that true? Am I in the newsletter or publishing business? What about the content creation business? After all, we create thousands of pages of content each month. Maybe that’s my business. I send a print newsletter to over 10,000 people a month; maybe I’m in education.
The truth of the matter is, I’m not in any of those businesses, nor do I want to be. Those are commodity businesses that can be ripped off and duplicated easily.
