Tag: advertising

June 27, 2022

Paid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]

June 23, 2022

On June 21, the Department of Justice (DOJ) filed a lawsuit and a settlement framework with Meta Platforms, Inc. (previously known as Facebook) to resolve allegations that Meta’s advertising placement algorithms discriminate against Facebook users based on their race, color, […]

May 10, 2022

Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands have been leveraging these tracking methods to understand their audience’s browsing activities and serve them with relevant ads. Although […]

May 2, 2022

For decades, a central inquiry in free speech analysis has been whether government regulation is content-based or content-neutral. Content-based government regulations of speech generally must meet strict scrutiny. To be constitutional, they must be narrowly tailored to achieve a compelling […]

April 29, 2022

A federal appeals court has upheld West Virginia’s restrictions on lawyer advertising that seeks clients for litigation involving medication and medical devices. The 4th U.S. Circuit Court of Appeals at Richmond, Virginia, said the disclosure regulations impose “relatively benign burdens […]

April 22, 2022

On April 21, 2022, the U.S. Supreme Court decided City of Austin, Texas v. Reagan National Advertising of Austin, LLC, et al., No. 20-1029, holding that a city ordinance regulating offsite advertising is not subject to strict scrutiny under the […]

April 18, 2022

Obstacles are mounting against online-advertising giants, but the pain won’t be spread evenly. Ahead of first-quarter reports coming from the industry’s major players over the next few weeks, Wall Street has taken on a notably cautious tone for the sector. […]

March 4, 2022

It’s not surprising how the word metaverse finds its way into newer technological discourses. We have heard top CEOs such as Mark Zuckerberg and Satya Nadella talk about it. Whether you are a vetted internet expert or a casual lurker, […]

January 21, 2022

When a company uses an influencer or other person to endorse the company’s products, it’s important that endorsement reflects the endorser’s honest opinions, beliefs, or experiences with the products. Of course, in order for that to happen, the endorser must […]

August 20, 2021

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU’s Guidelines, which […]

June 18, 2021

Car owners can indeed get paid to put ads on their cars—a procedure known as “wrapping”—but some solicitations to join such advertising companies are scams. Unfortunately, this is a field where fraudsters abound. The sums that legitimate advertisers amount to […]

May 17, 2021

Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]

March 24, 2021

What Is the Advertising Checking Bureau? (ACB) The Advertising Checking Bureau (ACB) is an organization that serves manufacturers and their retailers by providing a variety of advertising related services. The Advertising Checking Bureau offers services such as advertising tracking, brand […]

February 18, 2021

COVID-19 and the many national lockdowns that have followed have caused a huge shift in advertising and marketing. Suddenly, everyone is at home and receiving nearly all content digitally; through their phones, tablets and TVs, and advertising budgets have been […]

January 22, 2021

American adults spend an astonishing amount of time watching TV—35.5 hours per week, to be exact. And while you may wonder if television advertising is dead in the new world of streaming commercial-free programming, local TV advertising still works. However, […]

December 29, 2020

The U.S. Federal Trade Commission (FTC) is currently pursuing litigation against RagingBull.com, LLC, its owners Jeffrey Bishop and Jason Bond, and other related companies and individuals involving allegations that the company’s online investment advisory platform was a scam. As the […]

March 5, 2020

Marketing and advertising budgets vary widely across organizations. An often-cited statistic from the U.S. Small Business Association suggests spending about 8 percent of gross revenue on marketing if you make under $5 million annually and your net profit parks at […]

March 25, 2019

Do people still look or listen to ads? Do they remember what they see? Is it worthwhile to spend money on traditional advertising methods such as radio, television, or magazine ads? These and many other questions are answered in our […]

February 25, 2019

When it comes to building a brand and marketing a business, social media is a powerful tool that all businesses need to be taking advantage of. Because 70 percent of Americans have at least one social media account, according to […]

October 25, 2018

As if scaling a business isn’t hard enough, advertising costs have risen significantly in recent years and will continue to do so. As the stakes get higher, taking organic strategic steps can help you get more for your money. Here’s […]