Tag: Marketers

Advertising & Marketing, Business Law & Regulations

3 Things Marketers Get Wrong With Expansion

October 20, 2022

Via: Entrepreneur

Ask any Chief Marketing Officer if they want to keep most of their advertising spend and resources within the twin-tower ecosystems of Google and Facebook. My guess is that nearly 100% of them will give some sort of “no,” even […]

Business Law & Regulations, Privacy

How Marketers Can Prepare for the Removal of Third-Party Cookies

May 10, 2022

Via: Entrepreneur

Third-party cookies have been an essential part of every marketer’s toolkit for as long as they’ve been around. Businesses and brands have been leveraging these tracking methods to understand their audience’s browsing activities and serve them with relevant ads. Although […]