Tag: Marketing Strategy

July 28, 2023

Marketing methods evolve, trends come and go and consumer habits change. With so much going on, it’s easy for business owners to lose track, fall behind or make mistakes. To succeed in marketing, your strategy has to be flexible, adaptable, […]

July 27, 2023

Creating a local marketing strategy is a critical step to helping your business grow and flourish. With an effective marketing plan, you’ll be able to identify and connect with potential customers, build a strong brand, and convert leads into sales. […]

June 6, 2023

The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized […]

January 24, 2023

You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The […]

November 17, 2022

A retail marketing strategy is an actionable plan to develop and promote products to attract and keep customers and drive sales—and it is essential whether you’re a seasoned business owner or just starting a retail business. With 20% of small […]

September 29, 2022

“Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though […]

September 2, 2022

Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to […]

June 18, 2020

Here’s a little secret you may not know: If your business isn’t growing as fast as you’d like it to, it may not be the marketing that is the problem. It could be your market. Case in point — we […]

August 10, 2018

The CMO Survey reports an 11 percent increase in the marketing budgets for United States businesses in 2017. As more businesses recognize the value of a solid marketing strategy to their bottom line, the marketing landscape has turned into a […]

August 10, 2018

With so much marketing clutter online, it can sometimes be challenging to reach your target audience. However, it’s imperative for e-commerce success. Marketing your products online involves adapting traditional marketing strategies for your online audience like sending email newsletters instead […]

May 4, 2018

While marketing is important for law firms, the line between legal marketing and improper solicitation can often be a little bit fuzzy. When a law firm wades into the fuzzy areas, it’s probably a smart move to take a step […]

January 29, 2018

Getting consumers to choose your products or services over your competitors is not an easy task, which is why a firm always needs to be at the top of their marketing game. This is especially true when customers reach out […]