There were 268.8 million passenger cars, motorcycles, trucks, buses, and other vehicles registered in the United States by the end of 2016, making the U.S. the second largest automotive market in the world. Even with large companies as competitors, small businesses in the automotive industry can still thrive with the right strategy. In this article, we’ve gathered ideas from experts on how to effectively market small automotive companies, both sales and services, for any type of budget.
Here are the top 25 automotive marketing ideas from the pros.
1. Give Out Pre-loaded Gift Cards for Service Discounts
Robert Campbell, Analyst, WithumSmith+Brown, PC
There are a few direct marketing companies out there that will mail plastic gift cards that look and work exactly like what a customer would purchase. This is essentially a new twist on a $25 off coupon.