Social proof is all about demonstrating credibility, which makes it a powerful phenomenon that entrepreneurs can and should be using in their marketing efforts. Not sure how to make it happen? Here are six different types of social proof, as well as how you can use them effectively in your marketing.
1. Expert
Expert social proof is when an expert in your industry publicly supports your products or services — or is associated with your brand (e.g. through an affiliate program). You can demonstrate expert social proof in two main ways: using other people’s expert status to your advantage or establishing your reputation as an expert.
