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‘Abuse Emails’: What They Are and How They Impact Your Email Marketing

And that action can have consequences. Might it impact your email marketing, and what can you do to prevent the damage? Let’s place things in context first; then I’ll share my best tips on emailing safely.

First, what are abuse emails?

These email accounts belong to people who have a habit of marking emails as spam. In email marketing, they’re known as “complainers.” According to a study by MailChimp, which analyzed hundreds of millions of email campaigns, companies that have between 26 and 50 employees have the lowest abuse rates: 0.007 percent.

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