And that action can have consequences. Might it impact your email marketing, and what can you do to prevent the damage? Let’s place things in context first; then I’ll share my best tips on emailing safely.
First, what are abuse emails?
These email accounts belong to people who have a habit of marking emails as spam. In email marketing, they’re known as “complainers.” According to a study by MailChimp, which analyzed hundreds of millions of email campaigns, companies that have between 26 and 50 employees have the lowest abuse rates: 0.007 percent.