Relationship marketing marks the re-emergence of human friendliness in our sometimes-cold, digital world. As it turns out, robots are not the ones buying products and services from us … it’s still people!
So, while technology in the digital marketing space allows for scaling (maybe to unprecedented heights), it also makes us prone to forget that we’re dealing with people instead of just numbers on a screen.
What’s meant by “relationship marketing”? It’s the relatively recent focus on those granular customer interactions which foster long-term engagement, to generate long-term revenue.
