In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to promote your brand.
Whether you realize it or not, this may be something you are already doing in the form of user-generated content (UGC). UGC is content, such as videos, photos or reviews, posted on internet platforms by all types of online users. Although this type of UGC is brand-specific content, it’s usually original and created by people rather than the brand itself.