Point-of-sale marketing is a promotional strategy where products are placed right before check out to motivate customers for a last-minute purchase. In ecommerce, POS marketing includes cross-selling and upselling at the shopping cart or checkout stage online. This article features point-of-sale marketing ideas, as well as tips to improve your POS marketing game.
Offering a personalized shopping experience is key to creating more sales. So make sure your staff is equipped with information that will allow them to offer products that customers will want to buy. ShopKeep is a cloud-based POS system designed to help shops offer personal attention to its customers.