The biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we call a direct impact.
Customer behavior analysis can also help you identify potential issues in your marketing campaign. It’s important to realize that communication problems happen with every ad campaign; a lack of understanding of the needs and wants of your business’ customers can lead to frustration, lower profits, and lost customers.
