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California Voters Approve (Another) Overhaul of California Consumer Privacy Laws: Meet the California Privacy Rights Act

January 13, 2021

For the second time in two years, California is preparing to revolutionize its consumer privacy law framework. California voters overwhelmingly voted in favor of Proposition 24, the California Privacy Rights Act (CPRA), in the 3 November 2020, general election, approving the measure by a double-digit percentage margin—over two million votes. The CPRA’s inclusion on the ballot came due to efforts from Californians for Consumer Privacy, the same organization whose consumer privacy ballot initiative in 2018 prompted the California legislature to enact the California Consumer Privacy Act (CCPA).

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