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CRM vs. Marketing Automation: What’s the Difference?

While customer relationship management (CRM) and marketing automation software may seem similar, they provide different functions and serve separate purposes, and the two types of software are even more effective when they are used together. Read on to learn what CRM and marketing automation are, how they work and why your small business should integrate these systems.

What is a CRM?

CRM software, or a CRM, is a tool that handles contact and sales management, agent productivity and customer relationships across the entire sales funnel, from marketing to customer service interactions.

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