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Don’t Make These 4 Blunders When You’re Trying to Build Your Audience

As startup owners, we pride ourselves in having a deep understanding of our target markets. Indeed, we would not be in business if we had not studied the market, noticed the gaps and created products and services to meet those demands. Plenty of research goes into launching a business, understanding the market for it and determining how our product meets those customers’ needs.

And that’s just the starting point.

Yet, when we actually start building a customer base for our business (online or offline), what happens next is rarely smooth sailing.

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