Forty years ago, Thuerk understood that leveraging email was a pathway to generating sales. In his case, it led to producing more than $14 million for the company he was working for. Today, that potential is even greater, with more than half of the world’s population having at least one email address. In fact, according to a study conducted by Radicati Group, by the end of this year, over 3.8 billion people will use email to communicate.
