Recession, rising inflation, a contracting economy, a sharp downturn, a bear market. These are the words in our news headlines. If you hold the purse strings to a budget, hold your nerve. It’s important not to be reactionary and panic. Keep focused on your company’s long-term objectives and use PR and comms to gain a competitive advantage.
This downturn could be short and sharp or long and drawn out. The legal firms that will win will be the ones that keep relationships strong with all their key audiences, who are strategic in approach but who allow for a healthy dose of opportunism.
