Marketing automation is a rapidly growing industry set to expand by 8.55 percent this year, increasing market capitalization to $5.5 billion by 2019. Given the benefits, it’s not surprising that more than half of companies use some form of marketing automation already.
As the industry grows in the next year, we can expect to see some particular trends in how marketing automation utilizes artificial intelligence (AI) to better target customers. AI is already widely used in marketing automation, for some very compelling reasons. Here’s a look at the most popular use cases.