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How Companies Can Avoid Death by Rising Advertising Costs

As if scaling a business isn’t hard enough, advertising costs have risen significantly in recent years and will continue to do so. As the stakes get higher, taking organic strategic steps can help you get more for your money.

Here’s where content marketing and social media strategy come into play. I view content marketing and advertising as real estate on someone’s phone. If you buy that real estate while it’s still relatively cheap, your business will be worth exponentially more in a few years.

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