In 2016, some were surprised when President Donald Trump won the presidential election, beating Hillary Clinton by 77 electoral votes. There are dozens of reasons people believe Trump won; however, one of the biggest was his digital marketing campaign. After all, Trump’s Twitter account, @RealDonaldTrump, has over 52 million followers, making him the number one followed world leader account on Twitter.
With the 2020 election just kicking off, all this is newsworthy again. Because, while digital marketing wasn’t the only reason behind Trump’s win, it did play a large role in his success.