Content is still king, but the problem is, there are just so many forms of content now! So, where do you start? Content marketing for your business can be a full-time job, and if you’re not in a position to hire a full-time marketer or you’re looking to do it yourself, then you will 100% need a content marketing strategy.
First of all, 82% of marketers actively invest in content marketing, which means the odds are, your competitors are investing. So, if you’re not, you’re going to be left behind. But content marketing can be quite overwhelming, so it’s essential that you create a content marketing strategy before you delve in.