Facebook messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel more personal than standard display ads and are therefore known for having higher-than-average conversion rates and response rates. Messenger ads are ideal for businesses in competitive industries such as ecommerce.
Types of Facebook Messenger Ads
There are two main types of Facebook messenger ads: sponsored messages and click-to-Messenger ads. Sponsored messages are ads that appear in a user’s Messenger chat box that prompt a conversion, whereas click-to-Messenger ads are standard Facebook display ads that push users who click on the ad to a Messenger chat instead of a landing page.
