With over 1 billion daily active users, it’s safe to make an argument for Instagram as the hottest social network of 2018.
Unlike rival Snapchat and parent company Facebook, which both recently announced a decline in user growth, Instagram has grown by over 300 million users since Q2 of 2017 compared to 15 million by Snapchat and only 9 million by Twitter.
According to Social Media Examiner’s annual Social Media Marketing Industry Report, 69 percent of marketers surveyed indicated they would increase their advertising spend on Instagram while 74 percent expressed interest in learning more about how to best utilize it.
