Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing.
Denis Piszczek is an entrepreneur widely known for coordinating powerful, branded viral marketing campaigns on Facebook and Instagram, including the example above, which he coordinated on behalf of Kinder Bueno.