Personalized messaging is key to marketing success, but small businesses don’t have time to schedule every email and converse individually with each customer. Instead, small businesses should use marketing automation software. Automation takes care of time-consuming, menial tasks and allows marketers to focus their efforts on developing and refining their marketing strategy.
What is marketing automation?
Marketing automation is the integration of data and processes from other sales and marketing channels into an organized central platform. A comprehensive marketing automation hub complements and organizes the customer journey. It integrates all of a business’s channels and outreach within the customer database.
