As we head into 2023, advertisers, publishers, ad tech companies and others involved in the digital advertising ecosystem are facing significant challenges when it comes to data. It can be overwhelming: five new U.S. state data privacy laws to contend with; a continued regulatory focus in Europe, including a new suite of proposed legislation relating to the digital data ecosystem; and the deprecation of third-party cookies. Facing so many challenges, everyone is looking for solutions to help them continue to engage with consumers in a compliant way. One potential solution you’ve likely heard about – and will continue to hear about in the coming year – is a data clean room.
