TruBrain makes drinks and bars packed nootropics (aka “brain food”), which contain amino acids, nutrients, and minerals that are consumed by the brain and said to directly support cognitive function. It seems only natural then that the company has plans to launch products using the hottest brain food in the high-function market: CBD. But rather than raise money through investors alone, CEO and co-founder Chris Thompson is spearheading a unique, $1 million crowdfunding campaign that will help finance this ambitious expansion by letting anyone buy an ownership stake in the company. We talked to Thompson about his company and his unorthodox fundraising approach.
