While marketing is important for law firms, the line between legal marketing and improper solicitation can often be a little bit fuzzy. When a law firm wades into the fuzzy areas, it’s probably a smart move to take a step back and reassess the whole firm’s marketing strategy.
In addition to a potential bar complaint, firms that employ questionable tactics to recruit clients could wind up the subject of a New York Times national news piece. And while you might think any press is good press, there are clearly exceptions to that rule. Potential clients will research their prospective lawyers online, and news stories that make it sound like your firm was exploiting clients and mass shooting victims is not what any firm wants a potential client to see.
