The US Federal Trade Commission (FTC) voted Monday to issue an order requiring nine major social media and video streaming companies to report on their use of consumer data.
The order, issued pursuant to section 6(b) of the FTC Act, requests information pertaining to five subjects: 1) the collection of consumer data, 2) the use of data to inform targeted advertising, 3) the application of algorithms or data analytics to personal information, 4) the promotion of user engagement, and 5) the effects of the above practices on children and teens.