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Should Small Firm Lawyers Spend More Time Marketing?

Workaholic attorneys may be spending too little time marketing and too much time lawyering. In the long term, this can make lawyers vulnerable to economic dips.

The realities of today’s economy make it necessary for attorneys both at large firms and small to be mindful of making hay while the sun still shines. Increasingly, the law is as much about selling oneself and marketing a business as it is about practicing law.

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