Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies. The fever around Generation Z is a perfect example.
Gen-Zers are on the radar of Target and Papa John’s, not to mention that of dozens of other industry heavyweights worried about becoming obsolete. After all, the 68 million-strong cohort has serious purchasing power that is only getting strong, according to Reuters. Accordingly, many companies are adjusting their marketing strategies in an effort to reach Gen Z.
