Growing a franchise can be hard work. You have to think about corporate sales and marketing, as well as providing for the franchisees. It looks something like this:
- Corporate marketing programs.
- Corporate marketing programs for franchisees.
- Additional marketing programs offered through corporate for the franchises.
Each of these initiatives takes a lot of work — and you can’t do just one. The thing is, they all work together. You need to have corporate marketing to attract franchises and grow the size of the brand.
