Learning the foundations of SEO and applying them to your company’s website is a huge step in the right direction. However, Google updates and changes its algorithm every few years, and you’ve got to set up your SEO with the future in mind. Beyond the Basics: Advanced SEO Optimization Tactics That You Can’t Google teaches you the hard concepts for less.
Latent Semantic Indexing (LSI) and Term Frequency times Inverse Document Frequency (TD-IDF) are the keys to your business’s SEO success. They’ll take you beyond standard keyword strategy with tactics that top agencies use to optimize their clients’ SEO.