As an email marketer, you need to comply with laws that were put in place to protect consumers. While it might be tempting to buy a list of email addresses and just start sending messages to everyone on that list, this is a bad idea for a few reasons. First, you might be breaking the law. Second, you might be hurting your chances of your future email marketing messages getting into people’s email inboxes, including inboxes belonging to your own customers. The bottom line is, your actions as an email marketer can affect the deliverability of your email today and in the future.
The most important law you need to know and follow in the United States is the CAN- SPAM Act of 2003.