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Tiny Business Is Serious Business

Our cultural myths drive us to build, perform and scale; but they drop us like a hot potato when we fail. When we win, everyone’s a fan. When we fail, things get awfully quiet.

The media contributes to this culture, focusing on the big wins and the big fails: Big disrupters like Uber get lots of attention; so do the too-big-to-fail corporations, like Wells Fargo, which take up a lot of our precious shared mental space and from time to time knock against the walls in their halls of shame.

The rest of us, in the middle, are regularly distracted by these “go big or go bust” myths. But, still, we go about quietly running our own businesses.

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