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Use Video in Every Step of Your Marketing Funnel

Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important.

To get a feeling for it, consider this: as of October 2018, Netflix is devouring 15 percent of all internet bandwidth. That is mostly driven by consumers, but if there’s one thing we’ve learned from the history of the internet, it’s that trends that start as consumer plays quickly make their way into B2B environments.

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