Some things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your product on the front page of a newspaper is no longer. Now, it’s all about having enough creativity in a timely enough fashion to stop the thumb of someone scrolling their social feed. If you haven’t shifted over to influencer marketing yet, some people might think you fell off the face of the earth.