Top

Category: Business Law & Regulations


Advertising & Marketing, Business Law & Regulations

Smart Brands Won’t Generalize When It Comes to Gen Z

January 21, 2019

Via: Entrepreneur

Startups know that the key to winning sales is wooing consumers. Yet sometimes, founders focus too much on generational stereotypes rather than personalized sales strategies. The fever around Generation Z is a perfect example. Gen-Zers are on the radar of […]


Advertising & Marketing, Business Law & Regulations

7 Tips for Making the Switch From Just Marketing to Cannabis Marketer

January 18, 2019

Via: Entrepreneur

The legal cannabis industry is worth billions, and your marketing skills are in demand — even if you have little experience with the plant itself. Top-shelf cannabis companies are seeking experienced, and most importantly, well-rounded marketers to handle their branding […]


Advertising & Marketing, Business Law & Regulations

9 of Last Year’s Most Creative Marketing Ideas Can Help You Brainstorm for 2019

January 8, 2019

Via: Entrepreneur

Every year companies, both big and small, launch marketing campaigns to the public — some are forgettable while others hit hard as intended and attract attention for the brand. There are campaigns that challenge our world-views, inspire us and make […]


Business Law & Regulations, Employment & Labor

How to Listen to Your Employees Better so You Can Improve Your Business

January 4, 2019

Via: Entrepreneur

Years ago, I was in a business where we were shipping product constantly to get things out on time: “Get the stuff out the door so we can make revenue and meet our quotas now.” With our Operational Excellence seemingly […]


Advertising & Marketing, Business Law & Regulations

Use Video in Every Step of Your Marketing Funnel

December 26, 2018

Via: Entrepreneur

Video is huge. I know this isn’t news, but I think we find it hard to grapple with how big it is becoming — and, hence, how important. To get a feeling for it, consider this: as of October 2018, […]


Advertising & Marketing, Business Law & Regulations

4 Uses for a Chatbot That Will Transform Your Business

December 21, 2018

Via: Entrepreneur

Chatbots are receiving a lot of press these days, and with good reason. These automated assistants are available 24/7, and they cater perfectly to users who are abandoning phone lines to do research, shop, and interact with brands on mobile […]


Business Law & Regulations, Employment & Labor

As women lawyers gain influence, they must retain the law’s foundational values

December 20, 2018

Via: ABA Journal

There are more female managing partners and women at leadership levels in law firms today than ever before, and many of the young women lawyers climbing the ladder of success behind them show promise for leading law firms of the […]


Business Law & Regulations, Privacy

For the Average Hacker, Your Small Business Is an Ideal Target

December 18, 2018

Via: Entrepreneur

Headlines are full of cybersecurity breaches, and big businesses like Google and Facebook are some of the latest to fall victim to outside attacks. A vulnerability in Google+ is at least partially responsible for the company’s decision to shut down […]


Advertising & Marketing, Business Law & Regulations

How to Create Facebook Messenger Ads in 8 Steps

December 17, 2018

Via: Fit Small Business

Facebook messenger ads are a type of advertisement designed to start instant message-based conversations with potential customers. They are used primarily because they feel more personal than standard display ads and are therefore known for having higher-than-average conversion rates and […]


Advertising & Marketing, Business Law & Regulations

10 Ways To Cut Marketing Costs Before the End of the Year

December 12, 2018

Via: Entrepreneur

One of the most important aspects of running a successful business is the need to continually market yourself. Without consistent and effective marketing, no one will know you exist. But, marketing just for the sake of marketing won’t do any […]