Category: Advertising & Marketing

July 14, 2023

On June 27, 2023, the Food and Drug Administration (FDA) issued its final guidance for the presentation of “Quantitative Efficacy and Risk Information” in direct-to-consumer (DTC) promotional labeling and advertisements for prescription drug, biological products, prescription animal drugs, and OTC […]

June 6, 2023

The ever-increasing competition among franchisors to get an edge on one another has led to some innovative marketing campaigns and initiatives. Amidst this backdrop, video marketing has become a vital component for many brands precisely because it can be utilized […]

May 22, 2023

In today’s digital age, social media has become an essential tool for businesses to reach their target audience and grow their brand. And while many law firms may feel that social media is not relevant to their industry, the truth […]

May 19, 2023

According to the UK’s Department for Digital, Culture, Media and Sport report on influencer culture, the global sector is expected to grow from $6.0 billion in 2020 to $24.1 billion by 2025, at a compound annual growth rate of 32%. […]

May 9, 2023

With thousands of artificial intelligence apps (aka AI tools) released last year alone, the search for the best AI content writer is underway. The best tools for marketing have free and cheap plans, and passed our tests for content quality, […]

April 18, 2023

As the economy slows, B2B marketers are being challenged with longer sales cycles, lower deal amounts and churning customers. If that isn’t enough, many companies are slashing marketing spend. With that being said, CMOs can see significant short-term improvements that […]

April 3, 2023

Social media is a part of our everyday lives. In the past decade, it has taken over much of our time, from scrolling through the posts of family and friends to meeting new people and engaging with the world around […]

March 9, 2023

A retail marketing calendar is an annual calendar that includes all major events, holidays, and seasons that businesses plan to market around for the year. Retailers use marketing calendars to help plan for key marketing initiatives and create timelines to […]

March 7, 2023

It’s no secret that ChatGPT has taken over the world by storm, and its popularity continues to soar. The chatbot is in the news for its scarily accurate answers and hilarious results that will end you in fits. Like everything […]

March 6, 2023

Artificial intelligence (AI) has started transforming every aspect of our professional and personal lives. The marketing industry is not immune to this digital transformation, with leading brands starting to embrace the opportunities the technology brings. Gaining a better understanding of […]

March 3, 2023

As a marketer, creating new content consistently can be a daunting, time-consuming task. The pressure to produce fresh and unique content for social media, blog posts, thought leadership and other marketing channels often causes those things to end up being […]

February 24, 2023

Digital marketing is an excellent avenue for startups to increase their visibility and attract new audiences and customers. A third of customers discover new brands via social media – the younger, the higher the share. Data by Google shows that […]

February 21, 2023

Digital marketing isn’t a set-and-forget strategy. New marketing trends, technology and evolving consumer and market demands keep digital marketing in a constant state of metamorphosis. If the last decade has shown us anything, the digital landscape is ever-changing, and to […]

February 20, 2023

Public relations (PR) is essential to any successful strategic marketing plan, but is your business making the most of its PR efforts? An effective PR campaign not only delivers media coverage in your target publications. In addition, optimized PR feeds […]

February 8, 2023

As an entrepreneur, you know how important marketing is to your business. But the task at hand can be overwhelming, leading to disjointed efforts. It doesn’t have to be that way, says business development consultant and Entrepreneur magazine writer Terry […]

February 2, 2023

In today’s online world, unique branding and strong marketing campaigns aren’t enough to stay competitive and stand out as a company. Relevancy requires not only finding and keeping the attention of consumers, but getting the help of those customers to […]

January 27, 2023

The world of sales and marketing is constantly changing, so staying on top of the latest trends is important. This article will look at five sales and marketing trends for 2023 that you need to be aware of. With the […]

January 26, 2023

New York and Massachusetts are the latest states to introduce tax legislation targeting digital advertising and data collection. Like the similar bills introduced earlier in Connecticut, New York, and Indiana, proposals similar to these latest New York and Massachusetts bills […]

January 24, 2023

You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity. The […]

January 19, 2023

For years, lead generators have obtained telephone numbers for their clients to call by obtaining the consumer’s consent to receive calls from certain entities specifically identified by the lead generator. A typical model uses language that asks for the consumer’s […]