Big Data has been a buzzword in sales and marketing for quite a while now. Thought leaders often mention how Big Data can transform businesses and empower teams. But that’s only true when the data is used correctly.
It’s easy to forget that all that data is worthless without analytics to put it to use. That’s why, when it comes to sales, predictive analytics — using data on past events to predict future outcomes — is particularly valuable. Here’s a closer look at predictive analytics applications and what they can do for your sales team.
What is predictive analytics?
Predictive analytics is pretty simple on the surface. It’s the practice of analyzing data from past events to try to make predictions about the outcomes of future events.