Tag: advertising

October 25, 2018

As if scaling a business isn’t hard enough, advertising costs have risen significantly in recent years and will continue to do so. As the stakes get higher, taking organic strategic steps can help you get more for your money. Here’s […]

October 2, 2018

°Consumer Confidence Index numbers haven’t been this high prior to a holiday shopping season in 18 years, according to the Conference Board. In this context of high-buying intentions, my location marketing firm Reveal Mobile surveyed 260 small- to medium-business owners […]

July 17, 2018

Ever wonder how Google makes so much money when it doesn’t seem to charge it’s users for anything? The answer is Google Adwords. Advertising made Google over $43 billion in 2012. That is over $100 million in search advertising and […]

August 31, 2017

After years of hard work, you finally built your business into something that others were clamoring to buy. You chose a buyer, settled on a price and closed the deal. Now you find yourself sitting on a big pile of […]

August 28, 2017

Specialization has become the modus operandi of every modern financial advisor. In the digital age where investors have access to more choices than ever, the generalist philosophy of serving “anyone with money” is no longer a viable business model. According […]

July 5, 2017

Five years ago, a committed group of law firm leaders and law firm service providers embarked on a journey to reimagine the legal profession with a futurist’s view. While many innovation journeys begin with an examination of the current state […]

May 19, 2017

Google advertising is a great marketing strategy for small business owners. You can show an ad for your business to people who are searching for your type of business at that very moment AND who are are looking for businesses […]

May 16, 2017

According to a study by Clutch, almost half of small business owners don’t have a website. However, 81% of shoppers are looking online before making a purchasing decision. Therefore, not having a website means losing out on potential customers and […]

May 5, 2017

Although your small business needs a healthy amount of software to conduct operations, it’s not necessary for you to spend a fortune on web-based products. In our comprehensive testing of business and consumer software, we’ve come across dozens of incredible […]

April 14, 2017

Entrepreneur Network partner Jason Saltzman sits down with Micah Brown, CEO and founder of Centiment (an artificial intelligence company), and Al Chen, co-founder of Cooperatize (a micro-influencer platform that connects influencers with brands and agencies). The pair of business leaders […]

April 7, 2017

It might be time to retire if: Your aged parents look younger than you do, you don’t recognize that old person in the mirror, or you have more hair in your nose and ears than on your head. Come now, […]

April 3, 2017

You can’t do it all yourself. If you’re running a small or solo firm, you’re going to have to bring in some help sooner or later. But, even if you’re a wiz at the law, you might struggle with staffing […]

March 30, 2017

New startups should fully understand that running out of money is one of the primary reasons that businesses fold shortly after a launch. This scenario is a proven statistic, but startups can avoid joining the ranks of failed businesses by being […]

March 29, 2017

When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. In part three of this video tutorial, Entrepreneur Network partner and marketing expert Ben Angel explains how problems with […]

March 28, 2017

For those of you who have never visited a farm before, many of them have a large brick of salt for their animals, called a “salt lick.” A salt lick is exactly what the name implies. It’s a salt deposit […]

March 22, 2017

There are a number of crucial things you must do to successfully start a business. In this video, Entrepreneur Network partner Phil Thompson meets with Pursue Wealth’s Josh Wingrove and Sarah Robinson. Thompson asks the duo, “What is the most […]

March 20, 2017

The last thing you imagined doing when you started your business is going bankrupt. Obviously, you were aiming much higher, and you’re a survivor, and you would like to avoid making this particular dreaded declaration. So what can you do? […]

March 16, 2017

So you have an idea and a business plan and you’re ready to roll, prepared to knock the socks off investors and rock the world with your innovation. Well, not quite.It’s worth taking the time to do a business plan […]

March 15, 2017

A business plan is a written document that details how a company will achieve its goals. It’s crucial to maintaining milestones while running your business, and it’s also a great way to show potential investors how you’ll manage your business and their […]

March 13, 2017

Standing out as an ecommerce business can be tough. Today, online retailers abound in practically every niche, and many have gotten their distribution and shipping down to a science. What’s more, your competitive edge has to be a sharp one: […]