Tag: DTC

Advertising & Marketing, Business Law & Regulations

FDA Releases Final Guidance on Quantitative Efficacy and Risk Information in Direct-to-Consumer Promotional Labeling and Advertisements

July 14, 2023

Via: National Law Review

On June 27, 2023, the Food and Drug Administration (FDA) issued its final guidance for the presentation of “Quantitative Efficacy and Risk Information” in direct-to-consumer (DTC) promotional labeling and advertisements for prescription drug, biological products, prescription animal drugs, and OTC […]

Tax Code, Regulations and Guidance

FDA Studies Foreshadow Potential Changes to Direct-to-Consumer Prescription Drug Advertising

May 30, 2023

Via: National Law Review

The Food and Drug Administration (FDA) recently conducted two online studies concerning comprehension of direct-to-consumer (DTC) prescription oncology drug advertising. The research suggests that consumers may have difficulty understanding the consequences of various drug study endpoints, resulting in consumers’ overly […]