Advertising & Marketing, Business Law & Regulations
September 20, 2022
Via: EntrepreneurFor decades, marketers have relied on the four Ps — price, product, promotion and place — as staples of strategic planning. In 1960, E. Jerome McCarthy proposed the four Ps in his book, Basic Marketing: A Managerial Approach, and they […]
Advertising & Marketing, Business Law & Regulations
August 30, 2022
Via: EntrepreneurWe’re all heavily entrenched in account-based marketing (ABM) as a marketing species, but as usual, we’re also a savvy bunch that wants to know what wave of marketing might be next. We have our eyes on the future, because our […]
Advertising & Marketing, Business Law & Regulations
June 27, 2022
Via: EntrepreneurPaid social media campaigns can be one of the most potent tools at your disposal — if you know how to use them effectively over the short and long term. With the right strategy and a clear sense of who […]
Advertising & Marketing, Business Law & Regulations
June 15, 2022
Via: EntrepreneurMarketing tactics and the understanding of how audiences respond to marketing evolve alongside the times. Trends and behavioral patterns all play a part in determining the most effective methods of marketing. Traditional marketers will have you know that the “four […]
Advertising & Marketing, Business Law & Regulations
June 1, 2022
Via: EntrepreneurThe biggest benefits to conducting customer behavior analysis are customer satisfaction and, in turn, revenue. The more satisfied customers are with your company’s products, the more likely they will purchase those items and subsequently become repeat customers. That’s what we […]
Advertising & Marketing, Business Law & Regulations
April 19, 2022
Via: Lawyer MonthlyAccording to mediakix.com, there are between 3.2 million and 27.8 million influencers on Instagram, YouTube, and/or TikTok who profit by posting their “opinions” on products. Influencer marketing is now a $13.8 billion global industry. One reason influencer marketing has become […]
Advertising & Marketing, Business Law & Regulations
April 13, 2022
Via: National Law ReviewLike many lawyers, I did not learn about marketing in law school. I knew nothing about communications or media relations before law school, either. When I graduated and began practicing at a boutique matrimonial law firm, there was no internal […]
Advertising & Marketing, Business Law & Regulations
January 6, 2022
Via: Lawyer MonthlyFor many lawyers and law firms, marketing can still seem daunting and a task that feels more like experimentation than a strategy. Worse still, the past two years have shaken the legal landscape for everyone involved. How can you ensure […]
Advertising & Marketing, Business Law & Regulations
November 8, 2021
Via: National Law ReviewThe Federal Trade Commission released a new enforcement policy statement on October 28, 2021, targeting the practice known as “Negative Option Marketing.” Negative Option Marketing is the practice of taking consumers’ silence as tacit consent in various circumstances, including automatic […]
Advertising & Marketing, Business Law & Regulations
November 1, 2021
Via: EntrepreneurInfluencer marketing spending in the United States is expected to increase by more than 30% this year, surpassing a significant milestone. According to Insider Intelligences’ first projection, influencer marketing spending in the United States would top $3 billion in 2021 […]
Advertising & Marketing, Business Law & Regulations
September 10, 2021
Via: InvestopediaUnderstanding Multilevel Marketing Multilevel marketing is a legitimate business strategy that is commonly used by businesses that rely (heavily) on sales to generate revenue. Unlike traditional sales channels, multilevel marketing programs involve the use of networks for sales and to […]
Advertising & Marketing, Business Law & Regulations
May 17, 2021
Via: EntrepreneurSome things in life will always stay classic — the look of a vintage Mercedes, for instance. In the marketing world, though, the whole game has changed with the rise of social media. The day of paying to get your […]
Advertising & Marketing, Business Law & Regulations
April 16, 2021
Via: Fit Small BusinessSocial media is an extremely powerful—and largely free—tool to grow your audience, build a trustworthy brand, and ultimately increase your income. The great thing is that any real estate agent or broker can find an audience on social media with […]
Advertising & Marketing, Business Law & Regulations
March 11, 2021
Via: EntrepreneurTo say 2020 was a crazy year would be a giant understatement. So many small businesses and entrepreneurs struggled, and it was a tough time for many. Running a digital marketing agency gave me a front-row seat to the challenges, […]
Advertising & Marketing, Business Law & Regulations
February 17, 2021
Via: Business News Dailyf you’ve been in business for any length of time, you know you need an email list. Email marketing allows you to develop a relationship with your customers and bring in more sales for your company. But building an email […]
Advertising & Marketing, Business Law & Regulations
February 16, 2021
Via: Fit Small BusinessAs simple as social media marketing might sound, it can quickly become a major time suck. And worse, if social strategy isn’t exactly your strong suit, your social media marketing might just fall flat, wasting time that could otherwise be […]
Advertising & Marketing, Business Law & Regulations
February 8, 2021
Via: Business News DailyCRM software can be an indispensable tool for improving marketing campaigns. Customer relationship management (CRM) is essential to sales, marketing, and customer support. CRM software can help to automate data collection and analysis so your teams know exactly how to […]
Advertising & Marketing, Business Law & Regulations, Uncategorized
June 10, 2020
Via: EntrepreneurCoronavirus has thrown the ad industry in disarray. Offices are closed and staff are working from home. Productions have been postponed or canceled. Marketing budgets have been slashed. The traditional way of doing things is over, which means that this […]
Advertising & Marketing, Business Law & Regulations, Financing your Business
May 11, 2020
Via: EntrepreneurInfluencer marketing is alive and well. It’s thriving, in fact. According to Mediakix, “89 percent of marketers have reported that ROI from influencer marketing is comparable to or better than other marketing channels” they invest in. Still, I’ll admit, when […]
Advertising & Marketing, Business Law & Regulations
April 13, 2020
Via: EntrepreneurIf you are not in businesses such as pharmaceuticals, grocery store supply chains or psychotherapy, you’re probably wondering how you’re supposed to market your business in the time of the COVID-19 crisis. As a business consultant, I asked myself that […]